About Direct Mail Marketing
The first widely acknowledged example of direct mail marketing took place in 1,000 B.C. in Egypt. A landowner advertised on a piece of papyrus that he was offering a gold reward for the return of one of his slaves who had run away.
This first ever piece of direct mail was found in Thebes and can be seen today at a museum in Britain.
Of course, Egypt wasn’t the only region toying with direct mail marketing. The merchants in Babylonia were known to inscribe their wares on bricks and stone tablets and then deliver them to people when they visited different towns.
Of course, this was a rather labor intensive form of direct mail so it’s obvious why it didn’t catch on around the world.
Chicago Direct Mail
The first American direct advertisement, according to the Philadelphia Public Ledger, was a pamphlet published in 1681 by William Penn, the front cover of which is re-produced on page 3.
Printers' Ink, commenting upon this, said : "Excepting for its now archaic language, some of the passages in this pamphlet would seem to be a quotation from a modern land scheme."
Direct Mail Professionals
If you are in need of a professional direct mailing company, check out this company in Chicago unitedgmg.com/direct-mail-services. They are very good.
The first widely acknowledged example of direct mail marketing took place in 1,000 B.C. in Egypt. A landowner advertised on a piece of papyrus that he was offering a gold reward for the return of one of his slaves who had run away.
This first ever piece of direct mail was found in Thebes and can be seen today at a museum in Britain.
Of course, Egypt wasn’t the only region toying with direct mail marketing. The merchants in Babylonia were known to inscribe their wares on bricks and stone tablets and then deliver them to people when they visited different towns.
Of course, this was a rather labor intensive form of direct mail so it’s obvious why it didn’t catch on around the world.
Chicago Direct Mail
The first American direct advertisement, according to the Philadelphia Public Ledger, was a pamphlet published in 1681 by William Penn, the front cover of which is re-produced on page 3.
Printers' Ink, commenting upon this, said : "Excepting for its now archaic language, some of the passages in this pamphlet would seem to be a quotation from a modern land scheme."
Direct Mail Professionals
If you are in need of a professional direct mailing company, check out this company in Chicago unitedgmg.com/direct-mail-services. They are very good.